Intuition
Creating a bold new brand world that gets real on hairy truths.
Role
Creative Directors
Agency
Pablo
With this campaign, our team at Pablo saw an opportunity to challenge category norms with a brand platform that embraces blunt, fresh honesty. 88% of women shave, and more parts of their body than ever. Hair maintenance is also a lifelong relationship.
This campaign celebrates Intuition’s mission to be the brand women trust the most throughout the different stages of that relationship, showcasing the tools designed for every curve and crevice of a woman’s body.
Marielle Heller (director of Golden Globe nominated Nightbitch) directed the film, set to music produced by Noah Sacre and sung by UK artist Ruti. Alongside the film, the brand world is manifested in out of home and social, with striking imagery photographed by Ashley Armitage.
